Anya Hindmarch “The most important thing I’ve learned over the years is: don’t lose sight of who will wear your designs. Don’t get carried away by what others think, as often their views are about art and not sales, and sadly sales are what is required to fund your art.”
[Anya Hindmarch, quoted in ‘Grazia’ magazine January 18, 2010]
A sticky one this. Applying Anya’s advice to novels, should we focus on our readers rather than the story? It sounds suspiciously like writing-to-a-formula to me. There has to be a middle way for an author, of writing the story you want to tell in a way you hope your readers will want to read it. If you focus only on what sells, what is trending, you run the risk of trying to write what is popular now and finishing it after the trend has moved on.
So, write what is true to yourself.
What’s the best advice about writing you’ve ever been given?
For Anya Hindmarch’s website, click here.
Don’t know who Anya Hindmarch is? Read this article in the Daily Telegraph about the handbag designer.
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And if you’d like to tweet a link to THIS post, here’s my suggested tweet:
Don’t lose sight of your customer: advice from #fashion designer @anyahindmarch via @SandraDanby #amwriting