Yesterday I wrote about briefing designer Paul Burrows for Ignoring Gravity’s front cover.
Paul e-mailed eight cover options. I was surprised to find my instant reaction quite visceral, quite Marmite. I e-mailed the pdfs to my novel-buying friends and family and asked for their votes.
“I’m not keen on the ‘picture’ covers.”
“My favourites are 1, 4 and 7.”
“I think I prefer the first one, but either of the first two would catch my eye and I would have a look at. I like the sound of the book as well, I would read it!”
“Definitely the first one, I like the design much more than the others. To me the design says ‘read me.’ The second, the tree gets in the way too much. The photo one would put me off as it looks depressing.”
“I like the first one best, by a long away. My question is the red dress: it brings up images of Schindler’s List. I didn’t like the photograph ones, I think it’s good to let the reader decide exactly how the character looks.”
“I quite like the second one because of the symbol of the family tree. I also like the first one, but can also honestly say that I hate the ‘talk to the hand one’ and the ‘hand over the ears because I’m not listening’ one.”
“I think your cover designer has done really good work… my gut is that the first one is best. I like that the sisters seem to have missed each other, rather than that they are in some kind of dispute, as the positions of the figures in the other books suggest.”
“I’d like the first one quite a lot…if it wasn’t for the silly little handbag.”
“How exciting! Reading the blurb, I would choose this book! First impressions of the cover, we like either number 3 or 4.”
“I like number 1, I liked it instantly. Six is my second choice because I like the colours. Rob liked 1, 4 was his second choice because he liked the font. Calum liked 1 and his second choice was 8. I was really surprised how we all liked number 1 as our first choice.”
“I really like covers 1 and 4, quite like 2 and 6 but don’t care so much for 3 and especially not for 7 and 8. I hope I don’t dislike your favourites!”
So, the vote was almost unanimous for Number 1. Paul made a few changes to the original design: changed the colour to tones of brown [a combination of tones similar to Farrow & Ball’s Charleston Gray, Dove Tale, London Stone and Clunch], removed the red dress which quite a few people disliked. I disliked the handbag but Paul persuaded me to keep it as a way of differentiating the two women. And so this… Became this…
To see the Farrow & Ball paint colours I refer to, click here
For more information about Nicky Stephen Marketing, click here
The front cover of Ignoring Gravity was refreshed [left] in 2016.
And if you’d like to tweet a link to THIS post, here’s my suggested tweet:
Part 2: choosing the front cover for IGNORING GRAVITY #amwriting http://wp.me/p5gEM4-Vo via @SandraDanby